Squad Busters’ Top Three Markets
Supercell’s latest game, Squad Busters, marks their first global launch since the release of Brawl Stars.
It’s been just over a week since Squad Busters’ release, and it’s time to examine how the game’s sales, downloads, and other metrics are performing. According to data from AppMagic, Squad Busters generated $9.16 million in in-app purchase (IAP) revenue (after deductions for platform fees and taxes) from its global launch on May 29 to June 6. Including the $1.5 million earned during the test launch phase, the total revenue surpasses 10.6 million USD.
The United States leads in revenue generation, contributing 37% of the total, followed by Germany with 8%, France with 5.5%, Canada with 5%, and Spain with 4.5%. The peak day was May 31, with nearly $1.3 million in revenue. Since then, daily IAP spending has seen a slight decline. The App Store is responsible for nearly 68% of the post-launch revenue.
AppMagic data reveals that Squad Busters has accumulated 23.6 million downloads across the App Store and Google Play. However, Supercell reported 30 million installs earlier this week. The United States represents 18% of the total downloads, followed by Mexico at 11%, Brazil at 8%, Spain at 7%, and Indonesia at 5%. After hitting a peak of 3.1 million downloads at launch, the daily download rate has gradually decreased, with the game currently generating about 500 thousand installs per day. Google Play dominates the download figures, accounting for over 71% of the total.
Squad Busters achieved 5 million downloads within 18 days of its soft launch on April 23, making it Supercell’s fastest game to reach this milestone. In comparison, Clash Royale took 59 days to reach 5 million installs, Boom Beach took 145 days, Clash of Clans took 149 days, and Hay Day took 183 days.
Although Squad Busters has had a strong start in terms of sales and downloads, the crucial question remains: can the game retain its audience in the long run? This game is the fifth live title in Supercell’s portfolio, and the company has faced challenges in launching a new title since December 2018.
Supercell’s latest game, Squad Busters, has been making waves in the gaming community since its global launch. The game’s success can be attributed to several factors, including its engaging gameplay, strategic depth, and Supercell’s reputation for high-quality mobile games. With over a week into its release, let’s dive deeper into the specifics of Squad Busters’ performance metrics such as sales, downloads, and player engagement.
According to AppMagic, Squad Busters has managed to generate an impressive $9.16 million in in-app purchase revenue. This figure, which is after deducting platform fees and taxes, covers the period from May 29, when the game was globally launched, to June 6. When you add the $1.5 million earned during the test launch phase, the total revenue from Squad Busters exceeds $10.6 million USD. This robust revenue performance underscores the game’s immediate popularity and the effectiveness of its monetization strategies.
The United States has emerged as the top revenue-generating market for Squad Busters, contributing a significant 37% of the total revenue. This is followed by Germany, which accounts for 8%, France with 5.5%, Canada with 5%, and Spain with 4.5%. On May 31, the game reached its revenue peak, generating nearly $1.3 million in a single day. Since then, there has been a slight decline in daily in-app purchase spending. Notably, the App Store has been a major contributor, accounting for nearly 68% of the post-launch revenue.
In terms of downloads, AppMagic reports that Squad Busters has amassed 23.6 million downloads across the App Store and Google Play. Interestingly, Supercell has reported a higher number, stating that the game has reached 30 million installs. The discrepancy could be due to the timing of the reports or differences in data collection methods. The United States leads in download numbers as well, contributing 18% of the total downloads. This is followed by Mexico with 11%, Brazil with 8%, Spain with 7%, and Indonesia with 5%. After a peak of 3.1 million downloads at launch, the daily download numbers have tapered off, with the game currently seeing about 500 thousand installs per day. Google Play is the dominant platform for downloads, accounting for more than 71% of the total.
Squad Busters’ rapid accumulation of 5 million downloads within 18 days of its soft launch on April 23 is a significant achievement. This milestone makes it the fastest game in Supercell’s history to reach this number. For comparison, Clash Royale took 59 days to hit 5 million installs, Boom Beach took 145 days, Clash of Clans took 149 days, and Hay Day took 183 days. This rapid growth indicates strong initial interest and adoption among players.
Despite the positive start in terms of sales and downloads, the key challenge for Squad Busters will be maintaining player engagement and retention over the long term. This is crucial for sustaining its revenue and ensuring the game remains popular. Squad Busters is the fifth live game in Supercell’s portfolio, and the company has faced difficulties in launching a new title since December 2018. The long-term success of Squad Busters will depend on its ability to keep players engaged with regular updates, new content, and a vibrant community.
Supercell’s strategy with Squad Busters involves leveraging its existing fan base while also attracting new players. The game’s innovative mechanics, strategic gameplay, and high-quality graphics have already garnered positive reviews. Furthermore, Supercell’s experience and expertise in managing live games give them an advantage in addressing any issues and continuously improving the player experience.
To further boost Squad Busters’ success, Supercell can focus on several key areas. First, expanding the game’s reach through targeted marketing campaigns in regions where it’s already popular can help increase downloads and revenue. Second, listening to player feedback and making necessary adjustments will be crucial in retaining the player base. Finally, introducing regular updates, new features, and events will keep the game fresh and engaging, encouraging players to stay invested.
In conclusion, Squad Busters has had an impressive start, with strong revenue and download figures indicating a positive reception from the gaming community. However, the true test will be maintaining this momentum and ensuring long-term success. With Supercell’s track record and the game’s promising start, Squad Busters has the potential to become a significant player in the mobile gaming market.
